Features — ASQR.ai | Guest Intelligence for Live Events
The full platform

Sixteen systems, built for how live events actually run.

From AI-powered self-service to real-time event intelligence. Four layers — channels, intelligence, automation, and setup — designed around eighteen months of quiet and one weekend of everything at once.

01 — Channels

Every channel.
Every event.
One workspace.

Guests don't pick a lane — they email, then text, then open chat while standing in your queue. ASQR collapses all of it into one thread that knows which event they're at.

Unified inbox

Email, SMS, live chat and web forms in a single organised workspace. Full guest history across every channel, scoped to the right event — so nobody answers Saturday's question with last summer's policy.

Multi-brand architecture

Parent brands with child events. Separate channels, AI training, templates and SLA settings per brand, with shared intelligence across the org. Model your operation once; add events forever.

Seamless escalation

Loop in vendors, partners and ops leads with zero seat licences. They get portals with the full context, and their responses teach the AI. Nothing gets lost in the handoff.

Event-scoped everything

Every conversation, insight and report is tied to the specific event it belongs to. No digging through noise to find what happened at one gate on one night.

02 — Intelligence

Instant intelligence
across every event.

When leadership asks what guests are experiencing, you have the answer before they finish asking — and while there's still time to change the outcome.

ASQR reporting and intent dashboard

AI intent analysis

Automatically categorise what guests are asking about — parking, refunds, accessibility, lineups — and watch trends emerge. Operational issues and sentiment shifts surface through communications in real time.

Multi-dimensional reporting

Slice guest interaction data by brand, event, agent, channel or time period. Get the answer in seconds, not hours — no export, no analyst, no waiting for Monday.

Automatic CSAT tracking

Satisfaction scores with AI analysis of what's actually driving dissatisfaction. Understand guest happiness across every event without running a single manual survey.

Closed-loop improvement

When the AI can't answer, it watches how humans resolve it and surfaces that resolution as a suggested KB update. Feedback flags weak answers; trending questions become articles. The system teaches itself.

03 — AI & volume

AI that handles
the surge.

One bot per event, trained on that event's truth. You decide where the human line sits, and you can move it mid-weekend.

TRAINING

Per-event AI training

Separate bots per brand and event, each with its own FAQs, policies and tone of voice — living entirely inside that event's context.

CONTROL

Configurable handoff

AI-only, AI plus human handoff, or AI plus form fallback. Control exactly when and how humans get involved, per event.

SPEED

Instant knowledge updates

Gate time changed? Parking lot closed? Push it live in seconds, not hours. Teaching the bot is clicks, not a project.

CONTEXT

AI conversation summaries

Every thread gets an AI summary — what was asked, what was resolved, what's still open. Anyone can pick it up cold, with no re-reading.

04 — Setup & scale

Set up fast.
Scale effortlessly.

No consultants. No lengthy onboarding. Connect your channels, upload your content, and go live the same day — then add the next event just as fast.

01

Minutes to launch

Connect channels, upload content, go live the same day.

02

Drag-and-drop form builder

Conditional logic, required fields, custom layouts — tied to specific brands and events for clean data.

03

No per-event fees

Add as many events and brands as you need. ASQR scales with your operation, not your invoice.

04

Flexible agent assignment

Assign agents per event or let the team pick up across the board. Managers stay in control, agents stay focused.

Go deeper

How these capabilities solve real problems
GUIDE

What is a guest intelligence platform?

How it differs from a helpdesk, and why live events organisations need one.
ANALYSIS

Why generic helpdesks fail for events

The architectural limits that make general-purpose tools a poor fit for live events support.
DEEP DIVE

AI chatbots for live events

What changes when the AI is purpose-built for the demands of event operations.

Ready to see
the difference?

Book a personalised demo and we'll walk through how ASQR works for your specific operation — your brands, your channels, your volume.